With more than 73 percent of consumer purchases driven by online and mobile research, SMBs around the country are rethinking how they can leverage technology to attract and retain customers. With its strong leadership team and high ROI solutions, we believe Signpost will be a major disruptor in the marketing automation category.” Signpost stands out with the unique ability to empower SMBs to leverage cloud-based marketing automation technology, previously only accessible to much larger corporations. “But these same businesses find it nearly impossible to manage dozens of complicated, confusing platforms effectively. “Small and medium business owners know that online and mobile platforms influence most of their new and existing customers,” said Ittycheria. Dev Ittycheria, Managing Director with OpenView Venture Partners, will join Signpost’s board of directors. The company will use the proceeds to accelerate product development and go-to-market activities for its industry-leading cloud-based SMB marketing automation platform. Signpost has received more than $15 million in capital investments to date, including participation from Google Ventures.
#SIGNPOST DENVER SERIES#
NEW YORK, NY–(Marketwired – Nov 19, 2013) – Signpost, the cloud platform that makes digital and mobile marketing simple and effective for small and medium-sized businesses (SMBs), today announced that it has raised an additional $10 million in Series B funding from OpenView Venture Partners, Spark Capital, Scout Ventures, and investor Jack Herrick. HighBar structures its investments to align all stakeholders, while working alongside management teams to develop a long-term strategy to unlock operational value.
#SIGNPOST DENVER SOFTWARE#
HighBar Partners is a private investment firm that provides strategic growth capital to enterprise and infrastructure software companies, with a focus on long-term value creation.
Based in Portland, the company has focused on building lasting relationships with clients and providing exceptional customer service.
Since 2012, Securus has partnered with thousands of businesses – from local enterprises to large corporations – to provide live receptionist and live chat services. Signpost has offices in New York and Denver. Founded in 2010, Signpost helps businesses enhance and expand their market reach – providing online presence and reputation management tools to capture, qualify, and follow up with inbound inquiries. Thousands of local businesses depend on Signpost to manage the complete lifecycle of their client relationships and grow their revenue. Orrick, Herrington & Sutcliffe acted as legal advisor for Signpost on this transaction. “This acquisition provides scale, positive cash flow and creates a best-in-class solution for small- and medium-sized home service businesses to thrive, and as investors, HighBar and Georgian are excited to be able to support this opportunity, ” said Brian Peters, Partner at HighBar Partners. Securus provides a complementary offering that creates a best-in-class solution to generate enhanced process efficiencies and facilitate a superior high-touch model for our end customers.” “Today’s consumers expect immediate responses, but business owners tell us that they are often stressed for time and capacity when it comes to responding to prospect and customer inquiries. “The acquisition of Securus immediately solves a need for our core clients,” said Signpost CEO George Bilbrey. The combination enables contractors to provide an exceptional, “always on” experience to its clients throughout the sales cycle and customer experience.
Signpost, a leading marketing and communications software solution for home service providers, has announced the closing of its acquisition of Securus Contact Systems, an innovative live chat and receptionist service platform, based in Portland, Oregon.
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